How technology is impacting media consumption trends in today's market
This post takes a look at how smart devices and innovation has impacted media intake.
Over the past few years, as society has come to be dependent on website mobile phones, innovation has become the focus of attention for many regions of industry. The increase of mobile phones has basically improved the media industry, causing new advancements in the way media is produced, dispersed and taken in. Before the era of digitalisation, media has been traditionally consumed in standardised formats such as paper publications and television or radio transmissions. Nevertheless, more just recently, the media landscape is showing a perceptible shift in the direction of mobile-first platforms. Together with this shift, there has been a variety of new opportunities in media, most especially within the journalism, advertising and home entertainment sectors. The head of the fund that has a stake in Sky, for example, would recognise that the mobile phone period has in truth, forced the media industry to transform its business designs and strategies, interrupting traditional outlets and opportunities for media access and consumption, with a series of new and groundbreaking digital media examples.
Typically, the media industry is understood for being a structured and extremely organised sector, with many opportunities for career advancement. However, in modern-day society, the progress of smart devices has caused a few significant shifts in the way media is shared and delivered. Among the most influential developments in the media industry is the combination of mobile applications and streaming services, which have made mobile phones into the most accessible digital media devices on the market. With the ability to deliver video, text and audio content, smart devices are the ideal tool for dispersing and accessing media at any given time or place. The likes of the CEO of the fund that owns Euronews would acknowledge that media companies are constantly dealing with reformatting their content to prioritise smartphone accessibility. Presently, trends which are popular on social networks are especially influential for media companies to observe. Specifically, short form video and global TV are acquiring traction for supplying interesting and accessible material for audiences around the globe.
Along with the distribution and production of digital material, media consumption habits are also being greatly affected by technological developments. The portability of mobile phones has moved the way that audiences are consuming media towards a regular and on-the-go activity. In the past, audiences would have to wait to see or tune in to prescheduled broadcasts, which were organized by executives and run on a stringent schedule. Instead, nowadays, customers can watch, listen or access material as and when they please. Those such as the head of the fund that is a shareholder in ITV would be able to affirm that this has led to an increase in content production as consumers are quickly finishing shows and continuously seeking out new things to check out.